Building Truly Raw Electrolytes for The Raw Food World
The Raw Food World partnered with Mineral Resources International to create hydration and magnesium products built around SolarSea® minerals. By using SolarSea® 87 and SolarSea® Sport, the brand was able to offer truly raw electrolyte and magnesium salts made without the high-heat industrial processing common in the category.
TRULY RAW MINERAL SALTS MADE THE PRODUCT POSSIBLE
The Raw Food World was looking for unprocessed electrolytes for true hydration and a magnesium source that had not been heated or heavily processed. That search was driven by the company’s belief that most mineral salts on the market are exposed to very high temperatures during industrial drying.
For the company, that created a real product development problem. It said it did not have a formulation before because it could not find truly raw mineral salts like these with minimal to zero processing.
SolarSea® 87 and SolarSea® Sport became the mineral sources used in Truly Raw Electrolytes and Truly Raw Magnesium Salts. The Raw Food World said these mineral salts stood out because they are solar-evaporated through a natural process that uses no added heat whatsoever.
“If you care about getting minerals that are not heated to death to where the body will uptake them in the best possible way, then get these.”
Matt Monarch, Founder, The Raw Products
When Raw Standards Leave Few Options
The Raw Food World said most industrial drying methods for salts blast materials at temperatures well over 300 degrees Fahrenheit. Because of that, the company had difficulty finding mineral ingredients that matched its standards for truly raw hydration and magnesium products.
The company described SolarSea® mineral salts as different because the salt brines are solar-evaporated with no added heat. In its words, solar evaporation means letting the sun, the dry desert air, and the valley’s naturally low humidity do the work without artificial heating, machinery, or chemical processing.
That distinction mattered because The Raw Food World said it could not find anything as good as these truly raw mineral salts before. It also said that otherwise it would have had an electrolyte product long ago.
“They are the best mineral salts on the market. They are clean with no heat added whatsoever, which is unheard of in the mineral salt industry.”
Product Development quote, The Raw Food
Meeting a Need Customers Were Already Feeling
The Raw Food World said these ingredients helped it fill a huge need for truly raw electrolyte and magnesium salts. Rather than improving an existing product, the ingredients made the products possible in the first place.
Customer response has been positive. The company said customers are reordering and that they love the products because they are truly raw mineral salts. Customers also shared that they have been searching for something like this, and one customer said the product came at the perfect time.
The Raw Food World also said it believes customers are referring these truly raw mineral salt products to family and friends due to how good they are.
