What if a better-dissolving mineral source could power a stronger electrolyte experience?
SALTT™ partnered with Mineral Resources International to build hydration products with SolarSea® mineral ingredients, including SolarSea® Salts AC, to create products that dissolve easily, taste better, and deliver the electrolyte profile the brand was looking for.
SALTT™ USES SOLARSEA® SALTS AC TO CREATE A BETTER-DISSOLVING ELECTROLYTE PRODUCT.
SALTT™ set out to create hydration products that mixed cleanly, tasted good, and delivered meaningful electrolyte support. The team specifically needed a powdered salt that would dissolve extremely well without leaving grit behind, while also contributing significant magnesium to the finished formula.
Traditional ingredients made that difficult. According to SALTT, options like RealSalt left sand at the bottom and did not mix well, creating a poor user experience and making it harder to achieve the kind of product the brand wanted to bring to market.
SolarSea® Salts AC became the right fit because it mixed extremely well and offered the electrolyte blend SALTT was looking for. Its high concentration of magnesium and other trace minerals also helped streamline development by eliminating the need to add magnesium separately.
“When formulating our product it was helpful to have the wide range of different SolarSea products available to develop exactly what we needed.”
Chris Bair, Founder, Keto Chow-SALTT™
Building a better electrolyte experience from the ground up
SALTT’s goal was not just to make another electrolyte product. The team wanted a formula that dissolved cleanly, avoided grit, and delivered a better overall drinking experience than competing products. From the beginning, SolarSea® ingredients were central to making that possible.
Because SolarSea® Salts AC mixed so well and contained the electrolyte profile SALTT needed, it gave the brand a foundation for creating a product that stood out on both performance and experience. Customers responded to the way the product tasted and how easily it dissolved compared to competitors.
That combination helped SALTT create a product it could successfully launch and scale. The brand reports that the product’s growth on Amazon has been especially significant, rising from 0% of its Amazon sales to more than 70% in just two years.
“The SolarSea powdered minerals are rather unique, the powder is extremely fine and very hydrophilic – make sure you have a manufacturing facility that can handle its unique properties.”
Chris Bair, Founder, Keto Chow-SALTT™
Transforming formulation with a highly mixable mineral source
With SolarSea® Salts AC, SALTT was able to build a formula that dissolved far better than traditional salt ingredients and supported the brand’s desired mineral profile. The ingredient’s strong magnesium content simplified development by reducing the need for additional magnesium inputs.
With SolarSea® Salts AC, SALTT:
- achieved a cleaner-mixing powder with less grit
- found the electrolyte blend it was looking for
- eliminated the need to add separate magnesium
- improved the taste and dissolution experience versus competitors
- created a product strong enough to drive significant Amazon channel growth
The result was a product experience customers noticed right away. According to SALTT, consumers consistently like the taste and how easily the product dissolves compared to competitor offerings.
Powering growth across the SALTT portfolio
SALTT uses SolarSea® ingredients across a broader portfolio that includes Electrolyte Drink Mix Powder stick packs, SALTT Hydrate, SALTT Low-K, SALTT Minerals, and SALTT Relax. That range gave the team flexibility during development and helped them build products tailored to different consumer needs.
For SALTT, the value went beyond formulation alone. The brand says having access to a wide range of SolarSea® products helped it develop exactly what it needed, while giving customers a product experience that stands apart in taste and mixability.
As the brand has grown, that formulation advantage has translated into meaningful market traction, especially on Amazon, where the product line became a major driver of sales within two years of launch.
